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Brand plan presentations and your career

Brand Plan Goes Horribly Wrong!

Brand plan presentations to senior decision makers can transform a career into a dramatic success story, or plunge it into a long twilight struggle against the odds....


A Balancing Act

The Fate of the Red Delicious...

The Red Delicious started out red and delicious, and ended up thick-skinned, mushy, and flavorless. As a result, it lost its #1 position in Appledom. Why?


A Balancing Act

The Price of Talking Too Fast

No one likes to listen to a speaker with a monotonous voice because it’s hard work to pay attention. Read on, and find out the pros and cons of FAST TALK!


A Balancing Act

A Balancing Act

Speakers need more than just an expressive voice and body language. They need to speak their Greek!


Can anyone become a high stakes presenter

Can Anyone Become a High Stakes Presenter?

High Stakes Presenters make things happen in a variety of contexts, but most skin their knees on the road to success. Profit from the lessons they have learned by trial and error.


Learning from the Malboro Man

Learning from the Marlboro Man

Find out what the Marlboro Man can teach us about crafting messages that audiences will respond to and act on.


Good Parents Make Good Managers

Good Parents Make Good Managers

We spend so much time as business presenters organizing slides and data that we often forget that a large part of communication success depends on our emotional intelligence. This story blew me away…”.


Traits of high stakes presenters

Traits of High Stakes Presenters

High stakes presenters are those who can make things happen when they face an audience. They sell ideas, inspire others, and—in so doing—change the course of events.



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READ FROM OUR MAILBAG

 

Sims Wyeth’s approach was outstanding. The information was not only well thought out and easy to understand, but easy to incorporate into one's presenting style.”

Keith Kleit,
Arrow Electronics


“What was most helpful to me was that speaking is a discipline that one can learn, and that certain things are normal (like fear) and can help.”

Ray Valdes,
Gartner Group


“Your article, “The Three Commandments of Presenting”, was well thought out and very useful.”

Dr. David M. Anderson, PE, CMC,
Build-to-Order Consulting


“The instruction and insights were helpful for both general marketing purposes as well as effective client communications. In particular, some of the scientific findings were a real ‘eye opener’.

Mary Conrad, Sr VP,
Fiduciary Trust Co International

 



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