Be Understood, Remembered, and Believed

M Sims Wyeth LLC is devoted to the art and science of persuasive communication. My company’s services include Executive Presentation Coaching and group one-hour or day programs. Please visit my Blog and Videos for practical tips and “how-to” demonstrations. I am also the author of W. W. Norton’s The Essentials of Persuasive Public Speaking and the column Words at Work on Inc.com.

Executive Presentation Coaching

Developing and delivering speeches and presentations is a challenge– intellectual, emotional, and physical. That’s why I offer Executive Presentation Coaching.

“Don’t mumble!”  “Look people in the eye!”  “Stop twirling your wedding ring!”  “You said ‘ya know’ 47 times!”  “Louder!”

Ever since the invention of the video camera, speech coaches and executive presentation coaching tended to focus on your physical eccentricities because they are easy to point out. And to some extent, the scrutiny is valid. Speakers need to be free of mannerisms that distract the audience from the message.

But scrubbing away your eccentricities is not the be-all and end-all of highly effective presenting. There are bigger fish to fry. You need to prepare. What do you want to say? What do you want your listeners to do, think, or believe? What concerns that might conflict with your recommendations? Do you know their problems?  Can you solve their problems?

“This is the best speaker training I have been through in my 24 years in the industry.”

V. McKee, AstraZeneca