Science is making progress in understanding sexual desire.
Birds Do It. Bees Do It. People Seek the Keys to It by Natalie Angier was published in the New York Times on April 10, 2007. It’s fun reading, and should provide even greater motivation for men to become more effective presenters.
Stephanie Sanders of the Kinsey Institute and Indiana University compiled a new, female-friendly questionnaire. They asked 655 women ages 18 to 81 to complete a survey that they had used for men and then tweaked slightly.
It turns out men and women differ in many ways. For instance, women do not accord so much importance to physical appearance. In fact, many expressed a greater likelihood of being aroused by evidence of talent or intelligence–say, while watching a man deliver a great speech.
This is very good news for me, since I spend my waking hours trying to convince male executives that their ability to speak well is their greatest professional asset.
Now I can offer scientific proof that, if they work with me and give a knock-out presentation, they will have women fantasizing about them.
And since exaggeration is the backbone of marketing, I could even say, “Women will come up to you after your speech. They will take off your glasses. They will remove your pocket protector, undo your tie, and whisper in your ear, ‘I really like they way you nailed that market analysis.’
“Would you like to explore my SWOTs after work?”