You may be aware that I’ve been going to investigator meetings and finding them kind of out-of-date.
We’ve got to get away from what’s easy for the sponsor, and instead move toward what is effective for the investigators and their associates.
What is easy for the sponsor is to have the usual cast of characters give PowerPoint presentations—all day, if need be.
What is effective for investigators and their associates is engagement with the information being presented.
When adults engage with new information, they assimilate it more easily into their already crowded store house of information.
Engagement with the information includes, but is not limited to:
– Spot quizzes
– Small group problem solving
– Case studies
– Competitive games for small groups or teams
– Live enactments with faux-patients and product
– Small group role plays in which investigators and associates play themselves, the patient, and individuals from the sponsor company who will be interacting with them during the course of the study.
– Hands-on experience with data systems
– Social time with sponsor personnel
Not only would investigators and their associates retain more of the information. They would enjoy the experience, and that enjoyment would attach to their perception of the sponsoring organization.
A win-win, right?