Occupy Wall Street has given voice to long-simmering resentments in our economy. But there is yet another dystopia that is giving rise to a rebellion, and strangely enough, it’s against elite software.
American business culture expects its white collared millions to use slides when they speak to groups. But many business presenters are beginning to lift their voices against the tyranny of PowerPoint. Crushed under the monopolistic power of the nearly ubiquitous Microsoft slide-maker, brave cubicle denizens have been heard to complain of their inability to utter a word on the public stages of corporate Amerika without filtering their thoughts through the sieve of slide designs and pre-fab layouts. As you might expect, the movement lacks central leadership, is disorganized, and lacks specific demands and messaging, but it is growing.
Let’s first look at what is good about PowerPoint. What does it bring to the meeting? Before a meeting it allows attendees to review presentation material, and after the meeting, those unable to attend can read the slides.
It rids us of the need to pay recording secretaries to jot in short hand the powerful points made by the speakers at the meetings, and then pay them again to circulate their apt summaries to attendees. It also stores information in a familiar format to refresh our memories, and thus allows us to reflect on the drift of the conversations in which we found ourselves engaged.
PowerPoint is also good because it provides a visual to focus the eyes of the listener while he or she is listening. People learn more when they simultaneously see images and hear spoken words (a fact proven by educational psychologists.) However, few business presenters use creative images on their PowerPoint slides, which may be one cause of their antipathy to the software: many corporate cultures have micro PowerPoint cultures based on the traditional bullet point model.
Senior executives want it done the way they did it in the past (a lethal number of bullet points), and thus newly minted MBAs cling to the same format, lest they be thought fringey by their superiors. We must also acknowledge that few business leaders are great writers, or skilled essayists, and I haven’t met too many MBAs capable of marshalling the language and sending it into battle. So bullet points, despite their lack of nuance and subtlety, seem to suffice for the guys and gals making the big decisions in the executive suites.
But the resentment, felt and expressed by a growing number of highly accomplished people, is real, even though it’s hard to measure the actual cost of using PowerPoint. So let’s do a little math. We know that American workers deliver an estimated 30 million PowerPoint presentations per day.
Let’s assume that the average length of a presentation is 30 minutes, the average audience size is four people, the average salary of those in attendance is $35K, and that one-quarter of the presentations are entirely useless, all of which are conservative estimates.
The cost to our economy is $250 million per day, and about $100 billion per year. And that’s just for those in the audience. What about all of us who struggle to create the presentations?
PowerPoint represents a staggering burden on our economy, and a troubling medium for speakers and audiences alike. It can give the illusion of competence, the illusion of simplicity, and the illusion of understanding.
It has also excused the great majority of our leaders from learning to use language as an incisive tool of leadership.
It is not all bad. PowerPoint can save us money, and store information. But as a tool, it is over-used and frequently abused by those who do too much public speaking and not enough private thinking.
Keep your ears open. The low grumble you hear in the halls may soon swell to a chorus, a cacophony, a crescendo of complaints. PowerPoint may soon be demonized as a tool of the devil, an instrument of dystopia, the destroyer of Western Civilization that wastes time, wastes money, makes us look and sound like idiots, and prevents us from flourishing in a state of high dudgeon when calling our listeners to action.