Why are presentations important?

What is a presentation?

First, let me tell you what I believe presentations are. A presentation is a tool designed to help a group of people decide or predict something.

Now, we have to ask ourselves a question. “Why don’t we just get our data guys and analysts to gather all their information, stick it into a computer, and have the computer tell us what to do?”

We don’t do that for one key reason.

They’re in our DNA

According to science, we human beings have been on this planet for 200,000 years. If you plot those years along a yardstick, written language will appear on the last two-thirds of the final inch of that stick.

Furthermore, widespread literacy is at the final 1/16 of that final inch on that yardstick!

Human groups have always gathered to make decisions and predictions. We debate issues. However, we debate not only the ideas, but also the character of the people who are proposing the ideas.

So, presentations are baked into our DNA. In fact, they are designed to help us make wiser decisions.

Conclusion

In conclusion, if you need help to get better at presenting, please call me.
Why?

First of all, I am an executive coach, business writer, author, and speaker. I began my adult life as a classically-trained stage actor. Because of my background, when I coach executives, I can be sensitive to subtle cues of gesture, voice, and facial expression.

Next, I understand that my clients face unique challenges. So, I develop strategies specific to the presenter, their subject matter, and their target audience. I take the time to understand your audience, event, goals, and most importantly—you and your message.

Finally, I write columns for Inc.com, and BusinessWeek, Forbes.com, and C2M (Consulting to Management) have published my articles. W.W. Norton published my newest book, The Essentials of Public Speaking, in 2014.