The key difference between a live presentation and an online presentation is the challenge of holding attention. An audience member sitting in his underwear scarfing a bagel, holding a baby in his lap, and flipping through emails on a Blackberry is a hard guy to connect with.
If the same guy were sitting in a room with his colleagues and bosses, he would be more focused, making an effort to impress his colleagues and bosses with his seriousness of purpose.
How to grab and keep him? Here are some webinar tips to capture and keep attention:
- Base your presentation content on a case study your listener can see in his mind.
- Or, focus the content of the presentation on a relevant business problem.
- Spend less time per visual to keep the scenery changing.
- Write sentence headlines on slides to get the BIG IDEA across.
- Keep visuals real simple, preferably graphical.
- Require interaction. Give quizzes using multiple choice questions. Then give the correct answers, and show how many listeners got it right.
- Do this often to increase retention of presentation content.
- Move through the agenda reminding them where they are on the journey.
- Use a conversational style. Or have two presenters in conversation.
- Rehearse a lot.
- Time your rehearsals.
- Have some one in the room with you to look at and talk to so you feel and sound more natural.
Like drugs, technology has side-effects. Online presentations isolate listeners, where their attention can wander. The peer pressure and expected behaviors of an actual live gathering of people tends to make people more focused.
You can reduce the risk of losing them, and talking to the void, by using some of the presentation techniques mentioned above.