Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans… Read More »Scientific Presentations: Hitting the Audience in the Heart
Blaise Pascal was a 17th century French mathematical genius who spelled out the laws of probability more clearly than anyone before him. This was a watershed moment, because for the first time humanity had a systematic way of thinking about… Read More »Pascal’s Wager and Public Speaking
Blaise Pascal was a 17th century French mathematical genius who spelled out the laws of probability more clearly than anyone before him. This was a watershed moment, because for the first time humanity had a systematic way of thinking about… Read More »Pascal’s Wager and Public Speaking
On June 20th in the Wall Street Journal, in response to the media coverage of Tim Russert’s untimely death, Peggy Noonan wrote in her Declarations column, “When somebody dies we tell his story and try to define and isolate what… Read More »Public Speaking and the Importance of Character: A Life’s Lesson
Ford Harding has lifted his pen to engage with me on a subject of profound importance to sales professionals, leaders, and anyone who seeks to influence others. That subject is the emotional sea on which all decisions float. FUD (fear,… Read More »Presentation Training: FUD, GOG, Ethics and Rhetoric
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to… Read More »FUD in Public Speaking and Persuasion