Companies are finding that people in Call Centers are not well equipped to work in Save Centers. Save Centers help retain customers who are ticked off and want to cancel their contracts and get their money back. To staff up these Save Centers, companies… Read More »Listening is persuasive
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought… Read More »Business Presentations: Scientists as Speakers
I just bought the DVD course from The Teaching Company called Argumentation: The Study of Effective Reasoning, which is taught by Professor David Zarefsky of Northwestern University. If you want to take a deep dive into presentation skills, take this one.… Read More »Persuasive Speaking: DVD Course