I can’t overemphasize the importance of capturing and holding attention. As a public speaker, it’s the first place you can fail to be understood, remembered, and believed. [embedyt] https://www.youtube.com/watch?v=Lz-S00ybt14[/embedyt] Holding attention is very important in a presentation. Otherwise people won’t… Read More »Importance of Capturing and Holding Attention
Under the shadow of Armando Galarraga’s stolen perfect game, and umpire Jim Joyce’s human imperfection, I am moved to ponder the word pitch. In baseball, when a pitch comes at you, it is meant to either intimidate, bamboozle, or go… Read More »The Perfect Pitch
The famed defense attorney, F. Lee Bailey, was once asked what the key was to a successful case. People expected him to say a spellbinding closing statement or a good jury selection process or an impressive cross-examination of a crucial… Read More »Facts Make the Speech Writer
The Bush Doctrine on Speech Writing In his entertaining memoir Speech*Less, speech writer Matt Latimer reveals something about the speeches developed for President G.W. Bush. By the way, he was one of the speech writers. ‘I quickly discovered the answer… Read More »The Bush Doctrine on Speech Writing
We are entitled to our own opinions, but none of us is entitled to our own facts. In fact, most of us hold our opinions with little respect for facts. For instance, when you ask a passionate partisan why she voted… Read More »Let us now praise specifics
Look at this ad from Microsoft. It appeared in a newspaper exactly as it looks, I have not done anything to it. At first glance, it looks like a mistake. It doesn’t belong in a newspaper or a magazine. It’s… Read More »Effective Communication: The unexpected gets attention