When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety… Read More »Persuasive Speaking: Medical Liaisons Tweaking Content
Installing forty blinking boxes around Boston to promote a TV show for Turner Broadcasting is like yelling “Fire!” in a crowded theater. In this case, Marshal McLuhan is wrong. The medium (boxes) was NOT the message. Our interpretation of the… Read More »Communication Skills: Madmen Admen in Boston
Let the pageant begin. The dignitaries, Secretaries, and adversaries, enter, stage left. The attendant lady and lord, Sergeant-in-waiting and Sergeant-at-arms, say the ceremonial to introduce the President of the United States (POTUS), who looks small and determined. I check out his… Read More »Public Speaking Skills: Inner dialogue during the State of the Union (SOTU)
I just finished an engagement developing a presentation to introduce a major Human Resources initiative across a global company. When I arrived, the client had close to 50 bullet powerpoint slides. When I left this morning, he had eleven slides, and… Read More »PowerPoint Presentation Skills: Features to Benefits
Companies are finding that people in Call Centers are not well equipped to work in Save Centers. Save Centers help retain customers who are ticked off and want to cancel their contracts and get their money back. To staff up these Save Centers, companies… Read More »Listening is persuasive
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought… Read More »Business Presentations: Scientists as Speakers