The perils are listed in no particular order. Needle in a haystack The audience will be drinking data from a firehose. The savvy presenter recognizes this peril as an opportunity. To capture attention—do something that stands out from the environment. … Read More »Meditations on the perils of presenting at the JP Morgan Healthcare Conference
Reason makes us think, but emotion makes us act. So how can we build emotional arguments into our presentations? When we consult Maslow’s Theory, we learn that people have a hierarchy of needs. At the bottom of the pyramid are… Read More »Presentation Skills: Use emotional arguments
How should you start preparing a presentation to senior executives? Don’t start by digging through your slide library and pulling the old standbys out. Rather, answer these questions. What is the topic or subject you are reporting on? Be clear… Read More »Presentation Preparation: Where to Start
Browsing the web recently, I ran into a video teaching the purpose and structure of 3-minute elevator speeches. The advice was sound for structuring a formal talk, but I couldn’t conceive of an elevator speech lasting three minutes. I could see… Read More »Presentation Skills: I Hate the Elevator Speech
I had an interesting session with a new client. Let’s call her Fiona. She came in from the field to take a position in marketing with a major pharma, and has discovered that, at her company, your career depends largely… Read More »Presentation Skills: Your Passport to Promotion: “1, 2, 3…Poof!”
All the world’s a stage, which means Twitter is a stage too, a stage that is new to me, and new to most of us. I’ve been told that I need to tweet for marketing purposes. That I should talk… Read More »Effective Communication: Performing on the Twitter Stage