To make the complex clear, use the hook and eye technique. The hook and eye technique makes the object of the preceding sentence the subject of the following sentence. Don’t worry, it’s simpler than it sounds. Here’s an example: “Rupert… Read More »Use the hook and eye technique
One technique for developing a good talk is to know what you’re trying to say, not just for the whole presentation, but for every slide. And once you’ve done that, you have to know how each slide relates to the… Read More »Build a logical link
A client was asked by his CEO to make his presentations to the company’s Board of Directors more strategic. The client, a charming, personable guy, tended to fill his slides with evidence of all the work his department was doing.… Read More »Make it more strategic
A few years ago, my wife and I took our 3-year-old daughter Georgia shopping for her Halloween costume. She wanted to be a black cat, so we got her a black leotard, white gloves, black velvet cat ears, and a… Read More »Lend Me Your Ears!
Vilfredo Pareto (1848-1923) was an Italian economist who noticed that 80 percent of the land in Italy was owned by 20% of the people, and that 20% of the peapods in his garden produced 80% of the peas. He invented… Read More »Presentation Pointer: Find the magic 20
A client company was preparing to deliver a one-day seminar to its major clients. Let’s call it the Acme University. “It’s time to give the sales guys a rest,” said the new VP. “Let’s show off the brainiacs who invent our… Read More »Internal speakers bureaus make good business sense