Define a problem that your audience faces. Then solve it. The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems have both emotional and intellectual appeal. The problem, well-defined, elicits our feelings; the… Read More »10 Commandments of Great Business Presenters
With the arrival and success of the TEDTalk, we are losing some public speaking distinctions. For example, what’s the difference between a speech and a presentation? I’m not sure if anyone cares, but I have always felt that each is… Read More »What’s the Difference Between a Speech and a Presentation?
In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report… Read More »Intellectual Combat in the Corporate Trenches
In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report… Read More »Intellectual Combat in the Corporate Trenches
I heard from several readers after my blog about vocal fry. This response, from Eva in Portland, is a great rant–and, of course, I feel the same way. Anti-vocal-fry enthusiasts, take heart! Our numbers are growing! From Eva in Portland:… Read More »Guest Blog: Being Vocal Against Vocal Fry
I have a client—let’s call him Drew—who is a successful consultant. He works with small companies to improve their sales results, but he’d like to move up in the world, work with larger companies, and speak at more prestigious events. His… Read More »Your voice and speech