Persuading someone to buy a commodity requires a microscope. Let me explain. Suppose you sell pencils. Your buyer sees your pencil as a commodity because it looks like every other pencil he’s ever seen. But that’s because he’s not a pencil specialist. He’s looking at… Read More »Drill down. Dig deep. Zoom in.
We are animated, lively speakers in real life. Why not bring this to your next presentation?
We’re looking at ways you can pump up the “AWESOME” of your presentations. Surprisingly, we’re not scrutinizing the communication techniques of Steve Jobs–we’re looking at a guy from the 1850s named Henry Ward Beecher. It isn’t crazy. Beecher was a… Read More »More ways to be a rock star speaker
When Steve Jobs got into high gear as a speaker, many people reported that he seemed to have a reality-distortion field around him. No matter how unrealistic his claims at any given moment, people said they couldn’t help being mesmerized:… Read More »How to be a rock star speaker
Another way to be a highly persuasive speaker is to be “real.” Your audience will find you more trustworthy, and so they will be more willing to hear–and agree with–your point of view. To do this, understand what you are… Read More »Find a Sense of Truth to be Persuasive
Lately, I’ve been noticing principles that great speakers use to guide them. I’ve talked about this before. I like when speakers start by answering a question for the audience: “Why is this important to me?” I also notice when speakers… Read More »More Ways to Be a Highly Persuasive Speaker