Last week we looked at a good way to start a talk if you need to be persuasive–answer “What’s in it for me?” for your audience. Get their attention right away, and you’ve got time and content to win them… Read More »Find Passion to be Persuasive
Here in New Jersey, scientists grow on trees and work in laboratories, developing and testing molecules for bio-tech and pharmaceutical companies. Every day, they leave the known world to explore microscopic molecular places and witness scenes that quite possibly no… Read More »Science and Business: The Story of a Lost Mousse
What is executive presence? I hear that phrase a lot. Companies want executives who can take charge and light up a room. A few thoughts. I relate presence to charisma, charm, and savoir faire. Granted, they may not be identical… Read More »Executive presence in public speaking and private speaking
What do you do when, as a product director, your brand is losing share to a new competitor, your colleagues and bosses know that your formerly successful product is being knocked off the shelf by a new technology, and it’s… Read More »Business Presentations: Stay Positive
Research shows that when people need help getting a job done, they’ll choose a congenial colleague over a more capable one. This tendency has big implications for every organization–and for everyone who seeks to be persuasive as a presenter. When… Read More »Persuasiveness: The Power of Personality
I bristle at those who say to presenters, “Just be yourself.” Which self? The self that converses with my best friend’s grandmother at her dining room table, or the guy who teases his teammates and drinks beer while taking off… Read More »Which Costume Should You Wear?