We never get tired of stories. We read them, watch them, listen to them and tell them every day of our lives. We even tell them to ourselves. I think science has established that we are not the only creatures… Read More »Story, Story, Story!
To make the complex clear, use the hook and eye technique. The hook and eye technique makes the object of the preceding sentence the subject of the following sentence. Don’t worry, it’s simpler than it sounds. Here’s an example: “Rupert… Read More »Use the hook and eye technique
One technique for developing a good talk is to know what you’re trying to say, not just for the whole presentation, but for every slide. And once you’ve done that, you have to know how each slide relates to the… Read More »Build a logical link
A client was asked by his CEO to make his presentations to the company’s Board of Directors more strategic. The client, a charming, personable guy, tended to fill his slides with evidence of all the work his department was doing.… Read More »Make it more strategic
A client company was preparing to deliver a one-day seminar to its major clients. Let’s call it the Acme University. “It’s time to give the sales guys a rest,” said the new VP. “Let’s show off the brainiacs who invent our… Read More »Internal speakers bureaus make good business sense
Those of you who don’t know my colleague Patricia Fripp are in for a treat. Fripp is a former President of the National Speakers’ Association, and is a member of their prestigious Speaker Hall of Fame. Not only is she… Read More »Guest Blog: Good Questions Uncover Value