My aunt and uncle just moved into a retirement community in New Hampshire. Going through their books, they found one my grandfather had given to my mother. The book is Just So Stories by Rudyard Kipling. “To Nancy, from Daddy,… Read More »Scientific and technical presentations: Wise Whys
Matt Latimer, a Republican speech writer for Bush and Rumsfeld, has written a very entertaining book called Speech*Less. In it, he chronicles his misadventures as an idealist in a palace of racketeers. Here he is describing the 2008 campaign from… Read More »A movement becomes a racket
In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report… Read More »Intellectual Combat in the Corporate Trenches
In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report… Read More »Intellectual Combat in the Corporate Trenches
I recently spoke at an industry event on the subject of differentiating your message. I was invited to speak by someone who knows my work as a communication coach who told me that there would be a variety of people… Read More »Know your audience
I had the privilege of helping a young man with a sales presentation. He had already been delivering it for several months on behalf of his investment firm, but he thought we could tweak it. The slide deck introduced the… Read More »How to project authority