A researcher in a large pharmaceutical company was getting ready to sell his idea for a new drug to the executive committee. His molecule showed promising activity in the test tube and in animals, and he wanted funding to test… Read More »A True Presentation Disaster Story
When I ask people to name three talks they can remember, they seem to have a brain hiccup. The most common response is to talk about the most recent one they’ve seen. At this moment, if I asked myself the… Read More »Effective Presentation: Quick! Name three talks you remember
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought… Read More »Business Presentations: Scientists as Speakers