Look at this ad from Microsoft. It appeared in a newspaper exactly as it looks, I have not done anything to it. At first glance, it looks like a mistake. It doesn’t belong in a newspaper or a magazine. It’s… Read More »Effective Communication: The unexpected gets attention
“Every word uttered evokes the idea of its opposite. “ –Goethe In other words, when you assert your opinion, your listeners will reflexively search their own minds for a thought that could prove your idea flawed. To take the wind… Read More »Presentation Pointer: Speak their thoughts before they do
People are more likely to like your ideas if they like you. And one way to get them to like you is to be open and honest about who you are. This does not mean you have to hold your… Read More »Personalizing is a presentation skill
Meghan called. She was a high school senior, my daughter’s friend and highschool classmate. She had a summer job selling for the CutCo Knife Company, and wanted to make a presentation to us in our home. I said, “Yes,” although… Read More »Sales Presentations: Selling by Doing
You are a visual. Every move you make, every step you take…they’ll be watching you. This is good news because once you know this, you can take control of the message you send by aligning your gestures, movements, and facial… Read More »Effective Presenting: You are a visual aid.
The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job. They are likeable characters who appear in very short stories (ads) on TV. The gecko is low-key and sensible while his boss, the… Read More »Persuasive communication and the Geico gecko